Esquire is the original and leading men's lifestyle magazine. Esquire's award winning editorial covers everything a man needs to know each month including the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters.

Who Reads Esquire?
Esquire is a magazine for affluent and successful men. It is a magazine geared toward men who dress themselves, have the means and knowledge to invest, can order at a fine restaurant, have a healthy respect and admiration for women, enjoy enriching vacations, and have mastered life's basics.

What You Can Expect in Each Issue: Esquire surveys the landscape to unearth the smart edge of the culture: the people, places, things and trends that intelligent, sophisticated men want, need, and ought to know.

• Style: Seasonal menswear forecasts identify the best options for men covering the gamut of menswear, furnishings, and accessories for the spring season.
• Women: Everything you want to know about women is answered by Esquires esteemed group of editors and resident experts.
• Trends: Focused on the stylish options and Esquires editors guide readers through all the best the seasons have to offer.
• Women We Love: Esquires most enduring franchise and a celebration of mans favorite vice, saluting women whose beauty extends far beyond the physical, revealing Esquires pick of the Sexiest Woman Alive.
• People: Esquire celebrates and identifies the next generation of cultural influencers destined to impact our lives and shape the destiny of our countries national dialogue.
• Feature Articles: In each issue of Esquire, the talented editorial bring you the latest on style and clothes, what's new in cars, culture and entertainment and advice on money matters. You will find monthly features such as Esquire's Man at His Best, Style Tips, Ten Things You Don't Know about Women, Answer Fella, Funny Joke from a Beautiful Woman, What I've Learned, and Women We Love.

Magazine Layout:
Esquire's design is witty and clean. Articles are displayed in easy to follow formats and feature vibrant images that detail items featured in the magazine.

Contributors:
Esquire's contributors are some of the most world renowned journalists, TV personalities, musicians, authors and military strategists in the world, including Ted Allen, George Foreman, and Thomas P. M. Barnett.

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Comparisons to Other Magazines:
Esquire is a magazine that resonates with the modern man. It is a magazine that speaks to the multi-faceted, successful man, who is culturally in tune. The unique blend of intelligent service, stories, and ability to entertain and inspire makes it a must-read for tastemakers and influencers alike.

Advertising:
Esquire has a wide variety of advertisers, from fashion to accessories and cars to spirits, and everything in between.

Awards:
In 2007, Esquire won a National Magazine Award in the reporting category. Since editor-in-chief, David Granger, took over in 1997, Esquire has been nominated for 41 National Magazine Awards, with 10 wins.

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows from new tools for the home and worksite to the most advanced digital gadgets and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech from cameras and computers to HDTV and surround sound keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

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Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in todays high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads Mens Journal?
Written for adventurous men, Mens Journal describes its readers as interested in outdoor experiences, health and fitness, style and fashion, and cutting-edge gear--men determined to "Live the Adventurous Life."

What You Can Expect in Each Issue:

• Style: Editors hand-pick the most stylish and current attire for your wardrobe, for every season.
• Gear guide: Equipment and accessories you'll need for all adventures, big or small.
• Health and Fitness: Ways to stay in shape during the cold winter months and hot summer sweats.

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Special Issues Through the Year:

• The Life List Issue: Creating the list of things to do before you die is the heart of this issue, targeted to the adventurous readers of Mens Journal.
• Perfect Things: A signature issue for Mens Journal, it features the best boys toys, everything from the latest gadgets to signature suits.
• The Adventure Issue: In the biggest issue of the first half of the year, Mens Journal travels the globe for the best experiences at both ends of the spectrum: rugged and most refined.
• 50 Best Places to Live: Best Places to Live features the best cities to live life to the fullest.
• Your Best Summer Ever: Mens Journals must-haves for summer: the perfect combination of tackling rewarding new challenges and finding true relaxation.
• Sports: Geared towards fall sports, when NFL and college football are just underway, NBA and Hockey are getting into gear, and baseball is in the midst of the playoffs, this issue focuses on all the greatest athletes and sporting events coming up.
• Winter Fun and Travel: In our annual winter adventure preview, we feature the best ways to make the most of the season with exclusive mountaintop resorts, the hottest ski bars, and the warmest winter gear.
• The Best Issue: Mens Journal presents the best in dining, nightlife, the outdoors, vacation hotspots, and everything else our readers are passionate about. Industry experts and real readers with first-hand knowledge give you their insights into the best.

Who Reads Cosmopolitan?
The largest selling young womens magazine in the world, Cosmopolitan is famous for its upbeat style, focus on the young career woman and candid discussion of contemporary male/female relationships. Cosmopolitan is the magazine for millions of fun, fearless females who want to be the best they can be in every area of their lives.

What You Can Expect in Each Issue:

• COVER STORIES:The feature articles on celebrities, relationships, sex, fashion, beauty and health.
• COSMO NEWS:Hot Sheet: Everything buzz-worthy, Celebrity feature article, tips on relationships, Beauty Steakout...
• MAN MANUAL:The Man Report, Guy Spy, Guy Without Hist Shirt, Cosmo for Your Guy, Man on Fire...
• COMSO LOOK:Beauty News, Hair, beauty tips, Beauty Q&A...
• FUN FEARLESS FASHION:Things To Crave Right Now, How To..
• LOVE AND LUST:Couples, sex, love, relationships, Ask Him Anything, Bedroom Blog...
• REAL-LIFE READS:The Cosmo Post amazing true tales...
• YOU, YOU, YOU:Cosmo Commandments, Connecting, Bitch It Out...
• FASHION AND BEAUTY:The best in fashion and beauty
• WEEKEND:What to Do, You and Him, Living...
• HEALTH CHECK:Cosmo Gyno, Your Body...
• REGULAR FEATURES:Cosmo Extras, From the Editor, Confessions, Guy Confessions, Bedside Astrologer, Red-Hot Read, Shopping Information, Cosmo Quiz...

Magazine Layout:
Cosmopolitan is visually fun. Article layouts are aesthetically pleasing, with hip and stylish photography to support the written word.

Contributors:
Cosmopolitan Editor-in-Chief Kate White began her career in the magazine business by winning Glamour Magazines Top Ten College Women contest and appearing on the cover. She was an editorial assistant at Glamour and later became a feature writer and columnist for the magazine. She went on to hold key jobs at several national magazines, and eventually was named editor-in-chief of Child and then later Working Woman and McCalls. Before joining Cosmo, she served as editor-in-chief of Redbook for four years. White is the New York Times best-selling author of the Bailey Weggins murder mystery series for Warner Books. She is also the author of the bestselling career book Why Good Girls Dont Get Ahead but Gutsy Girls Do.

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Comparisons to Other Magazines:
Cosmopolitan has well-rounded editorial content, with 33% of its articles focusing on relationships and romance. It inspires with information on relationship and romance, the best in fashion and beauty, the latest on womens health and well-being as well as whats happening in pop culture and entertainment and just about everything else fun, fearless females want to know about.

Advertising:
Cosmo advertising is targeting to meet the needs of our Fun Fearless Female readers and covers categories such as apparel, hair care, cosmetics, fragrance, skin care, electronics, and medication.