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What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World

What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World at Amazon.com


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ISBN: 0471920169 - What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World  
Title:What I Learned From Sam Walton: How to Compete and Thrive in a Wal-Mart World
Author:Michael Bergdahl
Publisher:Wiley  [Website]
Type:Book / Paperback
Publication Date:25 August, 2006
ISBN / ISBN-13:0471920169  /  9780471920168
List Price:$14.95
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Editorial Review / Publisher's Information:

Product Description
Praise for WHAT I LEARNED FROM SAM WALTON

"Michael Bergdahl's book presents unique insights into the staggering international success of Wal-Mart. Throughout the pages of this book, you can almost hear Sam Walton himself coaching and inspiring his legion of employees to greatness."
-Tracy Mullin, President and CEO, National Retail Federation

"Retailers, non-retailers, manufacturers, and suppliers will enjoy Bergdahl's insights into Wal-Mart's service culture and its leadership icon, Sam Walton."
-Roger J. Dow, Senior Vice President Global and Field SalesMarriott International, Inc.

Bergdahl outlines his competitive strategy with the acronym P.O.C.K.E.T.S.

P-Price: Don't try to compete on price; differentiate your product selection.

O-Operations: Break the retail "ready, shoot, aim" tactical orientation bydeveloping an actual strategy to compete.

C-Culture: Build a can-do culture with a strong sense of urgency. Communicate your values and beliefs over and over again to your employees.

K-Key Item Promotion/Product: Determine who you are and uniformly communicate your brand message to your entire team.

E-Expenses: Become obsessed about controlling costs.

T-Talent: Recruit constantly and hire people who have both experience and high potential.

S-Service: Never take your customer for granted. Empower your employees to make decisions involving customer concerns.


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