How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets |
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| Title: | How to Write Fundraising Materials That Raise More Money: The Art, the Science, the Secrets |
| Author: | Tom Ahern |
| Publisher: | Emerson & Church Publishers |
| Type: | Book / Paperback |
| Publication Date: | 15 February, 2007 |
| ISBN / ISBN-13: | 1889102318 / 9781889102313 |
| List Price: | $24.95 |
| You Save: | $8.49 |
| Amazon Price: | $16.46 |
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This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $16.45.
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Editorial Review / Publisher's Information:
Product Description
On a scale of 1 to 10 (10 being the best) how would you rank yourself as a writer? A 5 or 6 perhaps? Maybe a 7? Then you already have a good set of skills. Now, combine your own talent with the field-tested advice of America's top fundraising writer, and you're steps away from boosting your returns by 15, 17, even 20 percent. Just by tweaking the way you already write. Tom Ahern is an authority on donor communications, but he can also teach. In recent years, CASE, the fundraising association for higher education, has named him a "Faculty Star," acknowledging the unusually high ratings his workshops receive. Tom has squeezed virtually everything he knows into this book. Everything you'd learn in his workshop is here and much more. And because Tom has worked with organizations of every kind, his advice is relevant whether yours is an easy sell like a community hospital or a niche cause like an historic house. Complements Ahern's acclaimed book, Seeing Through a Donor's Eyes.
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