Business Plans for Dummies |
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Editorial Review / Publisher's Information:
Product Description
For some people, a business plan is a map to success that they're required to put together to raise money for a startup company. At best, it's a formality; at worst, it's a sizable pain in the neck. But a business plan doesn't exist just to garner financial support; it's also a powerful tool – one that's bound to make your company a better place to work and your business a more successful operation. Business Plans For Dummies can guide your business in the right direction no matter who you are or how your job description reads, whether you're part of a large corporation or a one-person show. If you've struggled through the planning process before – or if you're brand new to plotting out goals and objectives – this expert reference will show you how to Create a right-on mission statement Pinpoint the needs of your customers Scope out the competition Simplify all the financial stuff Stay on top of trends Foster a winning atmosphere for your staff Packing the greatest value into a business plan calls for a look back at where your company's been and how it's changed over the years, a look forward to where and how you'll compete in the marketplace, and a look around at what you want to show and tell the world about your enterprise. This down-to-earth guide steps you through every milestone in business planning, including Determining where you want to go with your business Checking out the business environment: customers and competition Assessing your capabilities and resources Getting into strategic thinking mode Facing the facts about product life cycles Motivating and appreciating the people who make it all happen in-house Riding marketplace tides isn't the sport of amateurs these days; only 250f new businesses survive beyond their first three years of operation. This invaluable resource gives you a no-nonsense approach to staying afloat, rising above the risks, and enjoying the rewards as you take care of business.
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Customer Reviews:
• Business Plans For Dummies
28 June, 2009
This book gave me a great deal of new information on starting a small business of my own. Very informative
- Amazon Customer Review
• Great Information!
23 September, 2007
Business Plans for Dummies has great information in it and is a wonderful resource for those starting or contemplating starting a business. Well worth the cost!
- Amazon Customer Review
• Business Plans For Anybody
12 September, 2009
This a very good book for those venturing into the world of entrepreneurship. It has a good grasp on what beginners should know, as well as, details which would be useful to the entrepreneur already in business.
- Amazon Customer Review
• Create A Business Plan That Makes Strategic Sense
01 May, 2008
Are you looking for a template that will allow you to create a business plan by simply filling in the blanks, as some software does? If so, you should beware of the danger in that approach. Without an in-depth understanding of basic business principles, you could end up with a plan that lacks coherence and is strategically flawed. This could undermine your credibility, and you would likely lose the interest of potential investors.
Rather than taking a superficial fill-in-the-blanks approach to business planning, this book aims to help you achieve an in-depth understanding of basic business principles. It explains the most important choices that must be made in any business plan, regardless of the industry. It clarifies the significance of these choices, and how they might impact your business. Hopefully, by reading this book, you will gain sufficient understanding to create a business plan that makes strategic sense.
This book offers a great deal of valuable information and insight on business planning. And you'll find a sample business plan at the end of the book. While this sample plan should prove helpful, some readers may want to consult other books for additional business plan examples. As well, if you lack accounting experience, you might need to consult other books for more detailed help with your pro-forma financial statements.
In any case, you are more likely to achieve optimal results if you obtain professional assistance at some point during your planning process. For example, you could start by going as far as possible with this book, creating your business plan the best way you are able. This should get you off to a good start. Then have your plan reviewed and polished by a qualified accountant or management consultant. Even if no substantial changes are needed, a professional review can help you gain confidence, and support your credibility among bankers and investors as well.
Paul Francis Musgrave, author of Indispensable Marketing Strategies - How to Outwit Your Competition, Attract and Retain Customers, and Multiply Your Profits - Powerful Marketing Strategy Secrets for Profitable Small Business Management
- Amazon Customer Review
• Good Reference For Beginners And Intermediates Alike
21 March, 2004
I've done a number of business plans in my time and bought this book as a gift for a friend who wants to start her own business. I purchased it because it includes all of the basics needed to develop a business plan that will guide you as you start and build your business and will also give you the credibility you need to secure outside financing. This is a very good step-by-step guide for those completely new to business and an excellent refresher guide for those who already know the basics.And, by the way, you can skip the companion Dummies book called Business Plans Kit, which covers the same ground as this book but includes a CD-ROM that doesn't add much value. The truth is, this book is cheaper and offers just as much help as the larger and more expensive kit version.
- Amazon Customer Review
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