How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series) |
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| Title: | How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series) |
| Author: | Mal Warwick |
| Publisher: | Jossey-Bass |
| Type: | Book / Paperback |
| Publication Date: | 28 March, 2008 |
| ISBN / ISBN-13: | 0787999083 / 9780787999087 |
| List Price: | $36.95 |
| You Save: | $12.56 |
| Amazon Price: | $24.39 |
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This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $20.98.
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Editorial Review / Publisher's Information:
Product Description
You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes new chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com.Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
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