Internet Marketing for Dummies |
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| Title: | Internet Marketing for Dummies |
| Author: | Frank Catalano
Bud E. Smith |
| Publisher: | For Dummies |
| Type: | Book / Paperback |
| Publication Date: | November, 2000 |
| ISBN / ISBN-13: | 0764507788 / 9780764507786 |
| List Price: | $21.99 |
| You Save: | $15.61 |
| Amazon Price: | $6.38 (via Amazon marketplace seller) |
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Editorial Review / Publisher's Information:
Product Description
This update to Marketing Online For Dummies includes all of the great topics from the original book, plus an additional focus, Internet advertising, a very hot topic. The right Internet advertising campaign can cost very little and make a product launch or even a company a winner; the wrong approach can be a huge waste of time and effort. The authors have hands-on experience doing both guerrilla marketing and million-dollar deals in this critical area. Also covered in this edition is a quick-start guide to getting net-savvy, a survival requirement in the Web marketing world.
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Customer Reviews:
• Strategy Still Solid, Examples Dated
02 March, 2007
As the co-author of this book (so I gave it a neutral, mid-range rating), I agree that the examples in it are dated. The parts about building a strategy, however, are still strong, as are some of the definitions and general tactical suggestions. However, if anyone is looking for flavor-of-the-month Internet marketing tactics (as what works best has changed over time), or current examples or resources, I would recommend another book. For strategy, though, this still works.
- Amazon Customer Review
• For Real Beginners
23 June, 2009
This book is great if you have no computer background and no idea anout marketing at all. It was not very helpful to me since I have some expereice in both areas.
- Amazon Customer Review
• Great Seller!!!
06 April, 2009
This books helps you to understand on the easy wayabout internet marketing, so if you are thinking about working for home, you should read this book!!!
- Amazon Customer Review
• Internet Marketing For Dummies Is A Great Start!
21 May, 2009
SecretNewbieTactics.com says:
Internet Marketing for Dummies is a great read for the truly Internet marketing Newbie...
Even though some of the material is somewhat dated; but the book does give the beginner a very
good overall aerial view of Internet Marketing. Once the reader absorbs the information here in
Internet Marketing for Dummies; if the reader wants to get beyond the very basics and theory; I have discovered the site: www.SecretNewbieTactics.com which will compress your Internet Marketing education taking you from
the high level overview to the practical, tried and true battle tested strategies that work for
being successful in the Internet Marketing arena. From getting your first website online, to building your first
list, to avoiding the common mistakes Newbie Internet Marketers make... All step by step...
- Amazon Customer Review
• Internet Marketing For Dummies
15 November, 2009
Interesting and infromative
Easy to read
Good reference book
Would recommend purchase
- Amazon Customer Review
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