Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) |
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| Title: | Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series) |
| Author: | Brian Halligan
Dharmesh Shah
David Meerman Scott (Foreword) |
| Publisher: | Wiley [Website] |
| Type: | Book / Hardcover |
| Publication Date: | 19 October, 2009 |
| ISBN / ISBN-13: | 0470499311 / 9780470499313 |
| List Price: | $24.95 |
| You Save: | $10.96 |
| Amazon Price: | $13.99 |
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This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $12.72.
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Editorial Review / Publisher's Information:
Product Description
Stop pushing your message out and start pulling your customers in
Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online.
Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites.
   • Improve your rankings in Google to get more traffic
   • Build and promote a blog for your business
   • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc.
   • Measure what matters and do more of what works online
The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
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Other Items You May Enjoy:
- Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)- SEO Made Simple (Second Edition): Strategies For Dominating The World's Largest Search Engine- The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly- The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue- Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks)
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