AdWords For Dummies (For Dummies (Lifestyles Paperback)) |
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| Title: | AdWords For Dummies (For Dummies (Lifestyles Paperback)) |
| Author: | Howie Jacobson |
| Publisher: | For Dummies |
| Type: | Book / Paperback |
| Publication Date: | 11 September, 2007 |
| ISBN / ISBN-13: | 0470152524 / 9780470152522 |
| List Price: | $24.99 |
| You Save: | $9.99 |
| Amazon Price: | $15.00 (via Amazon marketplace seller) |
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Editorial Review / Publisher's Information:
Product Description
- AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google's $6 billion in annual revenues
- This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching!
- Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools
- Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author's software
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