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Web Analytics For Dummies

 Web Analytics For Dummies at Amazon.com


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ISBN: 0470098244 - Web Analytics For Dummies  
Title:Web Analytics For Dummies
Author:Pedro Sostre
Jennifer LeClaire
Publisher:For Dummies
Type:Book / Paperback
Publication Date:30 April, 2007
ISBN / ISBN-13:0470098244  /  9780470098240
List Price:$24.99
You Save:$8.50
Amazon Price:$16.49

*  This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $12.41.



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Editorial Review / Publisher's Information:

Product Description
Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:
  • What to expect from Web analytics
  • Definitions of key Web analytics terms
  • Help in choosing the right analytics approach
  • How to collect key data and apply it to site design or marketing
  • Techniques for distinguishing human users from bots
  • Tips on using Google and other free analytics tools
  • Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.
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