Content Strategy for the Web |
|
|
|
| Title: | Content Strategy for the Web |
| Author: | Kristina Halvorson |
| Publisher: | New Riders Press |
| Type: | Book / Paperback |
| Publication Date: | 22 August, 2009 |
| ISBN / ISBN-13: | 0321620062 / 9780321620064 |
| List Price: | $29.99 |
| You Save: | $12.09 |
| Amazon Price: | $17.90 |
|
This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $17.90.
|
The HTML code below can be pasted onto your web-site, your MySpace page, or blog - or any number of similar places - to create a link to this page:
If, instead of a text link, you'd like to create a link to this page which will display the book cover, if it's available, then the code below will do exactly that:
Check for the same book at these other US book sites:
• [ Abebooks ]
• [ Alibris ]
• [ Barnes & Noble ]
• [ Half.com ]
• [ Powells ]
… or check UK bookstores
|
Editorial Review / Publisher's Information:
Product Description
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start?
Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll:
- See content strategy (and its business value) explained in plain language
- Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays
- Learn how to audit and analyze your content
- Make smarter, achievable decisions about which content to create and how
- Find out how to maintain consistent, accurate, compelling content over time
- Get solid, practical advice on staffing for content-related roles and responsibilities
|
